Study Claims Watching The Kardashian’s Makes You A Worse Person

Study Claims Watching The Kardashian’s Makes You A Worse Person

September 26, 2018 Off By

Apparently television shows like Keeping Up With The Kardashians make you a worse person because they cause people to be less sympathetic to the poor.

Popular shows like Made in Chelsea can have a profound effect on anti-welfare sentiment even after just 60 seconds of exposure.

Author of the study, Dr Rodolfo Leyva, said:

‘Humans are inherently materialistic but also very social and communal.
The way this is expressed depends on our culture. If there is more emphasis on materialism as a way to be happy, this makes us more inclined to be selfish and anti-social, and therefore unsympathetic to people less fortunate.



This study can contribute to explanations for why the UK public’s support for welfare to aid the impoverished and unemployed has been decreasing during a time of rapidly growing wealth disparities, living costs, and rates of precarious and underemployment.’



It was reported that 487 adults in the study were shown four adverts for luxury products, four tabloid photos of famous celebrities showing off their extravagant wares, and four newspaper headlines of rags-to-riches stories.

A control group was exposed to neutral images such as adverts about the London Underground, natural scenery, and headlines about dinosaurs.

Both groups were asked a series of questions that measured their attitudes towards wealth and success, government benefits, and impoverished people.


The alarming results showed that even a small amount of exposure to materialistic media had a negative impact on both anti-welfare attitudes and support for anti-welfare policies.

A guy apparently briefly appeared on Geordie Shore and a dating show, which has now left him unable to get a job be due to his delusion of fame.

Presenters Rylan and Sarah were having absolutely none of it and ran a number of vacancies around Newcastle by him – including a job in Foot Locker, bars and even a fish shop.